Introduction to several shelf layout forms
Time:2020-03-04
Views:318
1. grid layout
This is the traditional store layout form of shelves. Supermarket stores are generally in a grid layout. The grid layout is that the commodity display shelves and customer channels are arranged in sections in a square shape, and the width of the main channel and the sub channel are consistent, and all shelves are arranged in parallel or at right angles to each other. The advantages of grid layout are:
(1) Create a serious and efficient atmosphere;
(2) The walkway is designed according to the needs of passenger flow, which can make full use of the store space;
(3) Due to the standardized placement of commodity shelves, customers can easily identify commodity categories and distribution characteristics, which is convenient for purchase;
(4) It is easy to adopt standardized shelves, which can save costs;
(5) Beijing shelves are conducive to the pleasant cooperation between salespersons and customers, and simplify commodity management and security work.
2. island layout
Island type layout is to arrange the business place in the middle into the form of islands that are not connected, and set shelves in the middle of the islands to display goods. This form is generally used in department stores or specialty stores. It mainly displays small commodities, and sometimes serves as a supplement to the grid layout. At present, domestic department stores are constantly reforming their business practices, and the island layout has been transformed into a professional store layout, which is widely used.
Advantages of island layout:
(1) It can make full use of the business area and arrange more commodity shelves by using the characteristics of the building when consumers are unblocked;
(2) Adopting Island designs of different shapes can decorate and beautify the business premises;
(3) The environment is full of changes, making consumers more interested in shopping;
(4) To meet the all-round needs of consumers for a certain brand of goods, it has a strong attraction for brand suppliers.
3. free flowing layout
The free flow layout is based on the convenience of customers. It tries to show the goods to customers to the greatest extent.
Advantages of free flowing layout:
(1) The cargo space layout is very flexible, and customers can walk through various shelves or counters at will;
(2) The atmosphere of the store is relatively harmonious, which can promote customers‘ impulsive purchase;
(3) It is convenient for customers to browse freely without any sense of urgency.
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